The perfect gym buddy

Afixt Magnetic Bottle Holder

We met Shaun at Tom's, from Grypmat, Shark Tank watch party in November 2017. At the time, he had a rough hand-sewn and 3D-printed prototype of his magnetic bottle holder. He had identified a massive opportunity for a magnetic bottle holder that would attach itself directly to the equipment so that it was easy to access and secure for anyone who frequented gyms.

His pain, problem and solution made perfect sense to Product Refinery. We're by no means frequent gym goers but we understood the need immediately. We could see the passion he had for his product, and wanted to support him in any way we could. As an active member of the military, Shaun works at Rickenbacker Airport outside of Columbus, Ohio and knows the difference that a simple solution can make when you spend your time exhausting yourself at the gym.

After sorting out the type of support he needed, we jumped right into finalizing his product. We worked with his current design agency to refine the product based on our user testing. At the time Shaun had one quote for an all-in cost from one overseas supplier. We dug into his supply chain and devised a better plan per Shaun’s desires to produce the plastic housing domestically in Ohio. This conclusion was based on Shaun’s need to be agile with his product runs and desire to have a better and closer oversight with the production quality.


Successfully Crowdfunded

$29,170 Raised On Kickstarter

To help him build out his brand and business, we helped him refine his consumer engagement materials. When we started our engagement with Shaun, he had a video that was in progress so we jumped in and worked through a stronger message and broader voice to capture a wide audience of potential users. Then we collaborated with one of our videographers to finalize the video with some additional footage we captured to complete the story.

Through our overseas manufacturing resources we helped Shaun line up suppliers for the bands, packaging, and corrugated cartons that we sourced locally in Ohio. Because he wanted the Afixt Magnetic Bottle Holder to be mainly produced domestically, we facilitated the required injection molding and assembly in central Ohio. 

From there we designed, built, and began preparations for his Kickstarter campaign. We successfully executed a campaign that raised $31,000 from 1200 backers from 15 countries. 

Since then, Shaun has successfully manufactured and delivered to his backers and is now preparing to launch into the global market. 

Following the successful Kickstarter we designed sleek retail packaging, promotion materials, and a 10 page sales deck to pitch the product to retail buyers.

As of January 2019, just about a year after launching the Kickstarter, Shaun released his product at the FitExpo in Los Angeles so to bring our engagement to a close, we designed and sourced a stylish and affordable booth display to help him continue his growth and success.

Scope of Work 

  • Product Design & Development
  • Brand Iconography, Language, and visual design
  • Packaging + Point of Sale Design
  • Trade show Design
  • Kickstarter Campaign Design + Management
  • Supply Chain Construction + Management
  • Product Manufacturing + Quality Assurance