Christopher Spartz, founder of Spartz Sportz, created a basketball shooting sleeve system meant to assist basketball players better their shot mechanics and form. The sleeve system, featuring a strap that adjoins a user's elbows to keep them in place for proper shooting technique, is a concept that Christopher developed after decades playing professionally and coaching basketball players at all levels. The intuitive design allows players to train themselves to shoot more effectively and consistently and uses procedural memory to reinforce proper technique so players can find more success in games and ultimately score more. Because SWSH would be going directly to market, the consumer engagement strategy primarily focused on the community support of prominent professional basketball players and coaches to help engage consumers. To provide a luxurious VIP experience to their brand ambassadors, SWSH has a specially designed VIP box to ship a robust package offering.