The ultimate flexible tool mat

The Grypmat

We reconnected with Tom in Columbus, Ohio - he had just returned from his first roadshow in Oshkosk - had sold just 600 units of the gen 1 Grypmat.

Tom hired us as his product launch gurus and we dove into designing a Kickstarter - starting with prototyping the 3 new designs. We worked with one of our trusted mold makers to produce 3 impressive functional prototypes in the iconic orange. We used these models to produce content for the Kickstarter.

We directed and executed the production of Kickstarter video, voiceover, script, and page design. Crafting the messaging behind the brand and campaign with - “Where do you set your tools?”

In collaboration with Tom we refined the new design, and produced the packaging cartons, the graphic inserts. In addition, we designed business cards, and promo cards. We also designed and sourced a tradeshow booth.


Successfully Crowdfunded

$113,433 Raised on Kickstarter

Less than a year from launching on Kickstarter Tom made an appearance on Shark Tank - made a deal with 3 sharks. Tom was also named - Forbes 30 under 30 for 2018 and the Grypmat was featured on Times Magazine's front cover - as One of the top 50 inventions of 2018. In addition, boast a Laundry list of product innovation awards that were won after our engagement. On an update in April 2018 on Shark Tank - Grypmat has reached over 4mil+ in sales and tens of thousands of units sold.

Scope of Work 

  • Product Design & Development
  • Brand Iconography, Language, and visual design
  • Packaging + Point of Sale Design
  • Trade show Design
  • Kickstarter Campaign Design + Management